Have you seen this everywhere lately?
I know I have…
Shopify is the ultimate ecommerce platform.
While it is certainly easy to rely upon such a statement, it is still always advisable to see what you are getting into by reading detailed reviews.
You want to find one that is easy to use, offers you many high-quality features, and that also saves you time so that you can spend more time working on your business instead of working in your business.
In addition, while price shouldn’t be a determining factor in your decision, it should be taken into account.
What Shopify Works Best For…
- Launching an online shop
- Growing your business
- Selling anything you’d like to sell
- If you need a POS (Point of Sale) system
Essentially, Shopify can be used for a number or things related to your business. The purpose of Shopify is to make your life easier, not more difficult.
Below are a few of the features that you can expect, and any disadvantages you should be aware of so you can make the right decision for your needs.
Shopify employs a customized setup, which means you can choose one of the many templates available and edit the features to your preferences.
There are two types of themes available: free and premium. While the free themes do have nice format schemes and may comport with your shop needs, there are well over 100 premium themes that are being updated on a constant basis.
All template designs are also clean and professional so you can not only choose the right image for your shop, but so you can also present your wares in the best way possible. One of the main advantages of Shopify’s themes is that you don’t need to worry about hiring a web developer to design anything for you. When you create your shop, you can either purchase a domain name of your choice for $9, or you can have Shopify choose one for you for free.
Ease of Use
Ease of use has two faces – customer oriented and user oriented. The benefit of Shopify is that it is both a front and a back end system. Starting with the front end capabilities, Shopify really does a stellar job at ensuring the customers are able to perform transactions without any guesswork involved. Those who purchase through Shopify will notice that everything is pretty self-explanatory.
On the back end of things, Shopify gives you numerous tools to make things easier for you so you can put your energy elsewhere.
With Shopify, you can easily…
- track order details and customer details
- create any pages you want, easily
- keep a blog on your shop
- add discount codes
- easily organize your products
- add images and descriptions for your products
- and even set up accounts for your customers.
Starting Shopify is also simple. Shops usually take no more than 10 minutes to setup and once you’ve got your preliminary information such as password and bare bones, you can build it using all of the available features.
Every Shopify admin section includes an admin homepage with four sections: setting up domain, shipping and tax info, customized branding, and product additions.
With Google’s new analytics that were rolled out last February, you certainly want to make sure that your website is mobile optimized. Another great feature in terms of Shopify is that it provides your website with a fully-functional mobile view for both Android and iOS applications. Layouts are responsive for both end and front users, which means that while you can manage your website from your mobile device, your buyer can also perform transactions from theirs.
Hosting, Security, and Backup
If you’re running an eCommerce store, then you certainly have cause for concern when it comes to a platform that provides you with high-quality hosting, security, and backup. There is no surer way to dissuade your potential customers from buying than by lacking in these features.
As mentioned earlier, Shopify provides you with your own domain name or you can buy your own for $9. In terms of hosting, Shopify will host your shop for you and provide you with unlimited bandwidth. This is an excellent feature, especially if you plan on having massive amounts of traffic to your online site. No matter how high your traffic gets, Shopify will never charge you for it. In addition, since Shopify is taking care of all the hosting for you, all updates are done by Shopify and for free.
Shopify is hosted on what is known as a CDN (Content Delivery Network). This network includes servers worldwide and it allows your website to essentially load in a seconds. With that, you can certainly expect your users to enjoy from unparalleled speed when they use your Shopify-hosted shop.
Lastly, customer data is fully secure with Shopify’s 256-bit encryption and Tier 1 PCI compliance rating. There are also free SSL certificated available. Shopify also employs automatic backups to that data. With that feature, you can feel confident that your data and your customer’s data is completely safe.
Shopify is known for many things, including its customer support. No matter how seasoned you are in terms of technology, having reliable customer support behind you makes your job all the easier.
Shopify provides numerous FAQ sections, phone support, and email-chat support. Representatives are known to answer within a number of minutes. Compared to other eCommerce websites, Shopify is perhaps a leader in customer support.
Shopify has four different pricing structures, each with different features.
Overall, Shopify is a great platform, even though it is a bit pricey. You should keep in mind that Shopify is hosting your store for you, providing you with security, and also giving you all of the necessary tools to build your online shop. Despite these advantages though, there are still a number of things that you should be aware of before making a decision.
- There are two types of transaction fees: Shopify’s fee and the payment processor fee. Shopify usually charges in the range of .05% to 2%, while the payment processor fee depends on the processor.
- Apps can cost you extra. To access the Shopify store, you’ll have to pay an extra $31.99 per month.
- Customizing Shopify on your own is challenging, even if you do know HTML and CCS. Instead of utilizing these standard coding systems, Shopify has its own language called “Liquid.” So, either you learn liquid, hire a professional who knows liquid to customize your shop for you, or you don’t customize at all.
Shopify Review Conclusion/Recommendation
Overall, Shopify really is an eCommerce platform that has everything that you need.
You can easily add products, grow your business, use premium reports when the best package available, and get the full-on security that you need to keep your store and your shoppers safe.
Even if you’re unsure about the monthly cost, it could be worth using Shopify from the beginning. Here’s why…
If you use a free alternative like WooCommerce, the costs add up very quickly because you need a WooCommerce enabled theme which is easily $50, and most plugins are paid too. Plus you would need to be very familiar with WordPress and have a little frontend development skill to ensure you don’t get stuck trying to get your store working right and looking great.
To sum it up, WooCommerce is free at the beginning, but the costs add up fast and it can be a headache to get everything working well together.
With Shopify, everything is already in one easy-to-use system, proven every day by all the successful stores running on the Shopify platform.
I strongly believe that whether you’re just starting out or want to grow your existing business, Shopify is the wise choice.
For more information or to get started with Shopify: http://www.Shopify.com