Etsy eCommerce Platform Review

etsy_logoOwning your own store or having a fancy eCommerce platform is great, but many budding entrepreneurs are wondering why they need to go to such great lengths when they can utilize a platform like Etsy – and they are right, for the most part. While Etsy is a promising platform with some worthwhile features, there are still other points that you should be aware of.

To help you make the best decision for your needs, below is an overview of Etsy and what you can expect when you use this platform.

What is Etsy?

Established in 2007, Etsy is an eCommerce platform that is designed for the homegrown shop. With Etsy, hundreds of entrepenuers and creative individuals have been able to sell their own products. What makes this platform so attractive is that it is easy to use, it is designed for the non-techie user in mind, and everything is completely accessible. In addition, you’ll also find that the cost of selling your products on Etsy is quite reasonable.

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While Etsy is a strong platform for the homegrown shop, Etsy really isn’t a platform for you if you are already an established business owner. Established business owners are better off using more advanced and technical platforms that can accommodate a growing business.

What Etsy Does Not Offer

Since Etsy is mainly for the homegrown entrepreneur, those who are looking for particularly advanced services may not find them at Etsy. A few of the disadvantages of selling with Etsy is that you don’t have access to useful features such as:

  • Marketing and promotion
  • Customization options
  • Shop personalization

As a result of lacking in these features, you’ll be responsible for your own marketing and promotion. This means that you’ll need to invest separately into getting your product and brand out there. In addition, without customization and shop personalization, it can be increasingly difficult to set yourself apart from your competition.

Getting Started with Etsy is Easy

Despite the primary cons mentioned above, there are still some great points to Etsy that you may not find at more advanced eCommerce platforms. One of the main advantages of Etsy is that it is extremely easy to sign up and set up shop – which can be great if you’re looking to start selling wares as soon as possible.

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Signing up with Etsy can be done in a matter of minutes and if you have a Facebook account, then you can just sign up using your Facebook stats. Once you’ve registered, you’ll need to feature photos and descriptions of your product. With that, you’ve already been able to get the bulk of the work done with your Etsy shop.

The Cost of Setting Up Shop

Etsy isn’t free and there are a number of fees that are involved once you get your shop running. To set up your Etsy account, you’re going to pay nothing. What does involve costs are the sales of your products.

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For example, those who want to sell a ware on Etsy are required to pay a $0.20 listing fee. Once the item sells though, a 3.5% commission attaches. While these numbers don’t seem substantial, once you list many items and sell them, you’ll notice the dent in your wallet. Another consideration that you’ll need to take into account is that there may be additional transactional fees involved through vendors. For instance, if you use PayPal, you can expect to pay an additional fee.

Promotional Deals are Possible

Another advantage to Etsy that many shop owners enjoy is the ability to offer discounts and shipping for your customers. Etsy features a discount page that allows you to create coupon codes for your customers and the amount that attaches to the code. In addition, you can also indicate a minimum purchase amount and whether the discount is available for immediate or later use.

This feature is great if you are looking to try and cultivate more customers to your shop. Furthermore, by offering shipping capabilities, you can easily ensure that your customers receive their products that they order.

etsy_what_you_can_sell

Blog Creation Capabilities

While Etsy doesn’t offer you marketing and promotional capabilities, there is one feature that may be to your advantage when trying to connect to your customers – a blog feature. With Etsy, you can create a blog to connect to your users. With the blog, you can post as frequently as you’d like and you can also write about anything – so long as it does not violate Etsy’s terms of use.

Transaction Overview

Managing your transactions is also easy with Etsy. Users who sign up with Etsy and make sales are able to review every single transaction that took place over the course of the month. Etsy compiles these reports and sends them to users. The report includes the sales you’ve made, Etys’s cut, and any other fees that you are required to pay.

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PROS:
  • Easy to use
  • Signing up can be done in a matter of minutes
  • You can signup using your Facebook account
  • Design for non-techie user
  • Easy access
  • Monthly reports are provided to users
  • You can offer discounts and shipping
  • Provides blog features
  • No monthly fee

CONS:
  • No access to marketing and promotion
  • No customization options/li>
  • No shop personalization
  • There is a listing fee and many additional transaction fees


Summary

Overall, if you’re a new shop owner and are looking for an easy way to sell your goods, then Etsy is one of your prime options. It is important to keep in mind that it certainly isn’t for the advanced shop owner or individual who is looking to seriously expand. If you do fall into that category, then there are dozens of other options out there that may certainly suit you better than Etsy.

8.5 Total Score
Easy Access And Easy to use eCommerce Platform

Good for non-techie users which allows you to signup easily and you can even use your Facebook account. No monthly fees but there are many additional transaction fees. No customization options.

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